According to Pew Research, Professor Lee Raine with the Newhouse School of Public Communications at Syracuse University "has looked at the changing media ecosystem and talked about the new opportunities that are available to public relations officials, in engaging with people, especially in social media." Raine also reports within this new playing field as a result "the world has moved from the social-reality of tight-knit groups, like families and villages to a looser confederation of networked individuals." A pro in the business, often called the PR she-devil of Silicon Valley, Donna Loughlin Michaels, pledges that all her clients "consistently develop creative, realistic,...
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